Adding theriogenology services: The good, the bad and the ugly (Proceedings)
The objective of this session is to provide the general practitioner with factors to consider when contemplating the addition of theriogenology services to his or her practice.
General key points- A significant commitment to theriogenology service is required.
- Additional training to gain proficiency may be required.
- Some investment in specialty-use equipment and supplies is necessary.
- Offering theriogenology services sets your practice apart from competitor practices.
- Clients perceive enhanced expertise in other areas of veterinary medicine – "spill-over effect."
- Breeder clients are loyal (BUT demanding), and they return for repeat business.
- Breeder clients more often request and follow recommendations for other "high end" services.
- Theriogenology services are profitable.
- The potential for professional satisfaction is great!
Adding theriogenology services to your general practice can be a huge "plus" in terms of both professional satisfaction and practice revenue. Pros and cons of theriogenology practice will be discussed, along with factors to consider when deciding the scope of services to be offered, avenues available for acquiring knowledge and developing skills, equipment needs and marketing strategies.
Concomitant with a decision to offer theriogenology services comes the commitment to provide the services offered. Conception and parturition often do not restrict themselves to the 9AM to 5PM Monday through Friday workweek. The theriogenology clinician must be willing to provide services after hours and on holidays. The average life span of frozen-thawed spermatozoa is 12 hours. Therefore, changing the insemination date even one day from the optimal day may thwart conception.
Scope of services
Basic theriogenology services
Become board certified through the ACT – traditional and practitioner routes available