Here are 15 tips to help you create effective online ads that will get you noticed:  

• Include a “call-to-action” to attract a click-through—this is a MUST

• Have your key message displayed on all frames to ensure that even a viewer who sees your ad for two seconds will receive the message you intended

• Highlight your offer in every frame and on the landing page

• Be sure your offer is specific—don’t just offer a “White Paper” instead offer a “White Paper on Incorporating Practice Management Software”

• Large headlines work better than small headlines

• Use style to highlight words—seven words is optimum for an online ad

• Emphasize product benefits instead of features

• Keep your ad clean, simple, and concise—the simpler the better

• If you have a complex message, consider using a rollover that expands—it will allow you to display your message in greater detail

• Create multiple versions of your ad for testing purposes—different colors, sizes, and messages

• Don’t try and cram all your initiatives into one ad—this will only muddle your message

• Make sure your offer is displayed on the landing page—your landing page should have the same “look and feel” as your ad

• Try and capture your lead on the landing page—limit the number of clicks

•  Use Rich Media—it attracts attention and gives the viewer a brand experience

•  Keep the file size small—to avoid download delays.