A recent survey of over 1,000 people on www.akc.org found that 69 percent of respondents would cut back on gifts for their friends or extended family before they would skimp on holiday gifts for their dog. The survey also found:
69 percent spend up to $50
59 percent expect to spend the same amount on gifts for their dog as they did last year
81 percent of respondents purchase gifts for their dogs during the holidays.
Source: www.akc.org; AKCSurvey Finds Dog Owners Willing to Kick Caffeine Addiction for Canine Affection, Dec. 8, 2008. A total of 1,088 surveyors responded voluntarily over a one-week period in November-December 2008.