Online on the rise
According to a survey by BtoB, the average percentage of the marketing budget spent in 2008 on online marketing will be 33.8 percent, up from 26.5 percent in 2007. The online areas that will see increases are: Web site development (74 percent of marketers), e-mail (70.1 percent), search engine marketing (64.3 percent), video (39.5 percent), webcasting (39.1 percent), banners (36.4 percent), sponsorships (29.6 percent) and social media (26.2 percent).
Event marketing will also see a spending boost in 2008, with 49.5 percent of marketers planning budget increases in this area. Additionally, BtoB’s survey found that 27.8 percent of marketers plan to increase their print budgets in 2008.
Source: www.btobonline.com; Outlook 2008, Dec. 10, 2007.