A virtual success (Sponsored by Intervet/Schering-Plough Animal Health)

A virtual success (Sponsored by Intervet/Schering-Plough Animal Health)

How has your practice's website affected your bottom line?
Sep 01, 2008
By dvm360.com staff

Expands client base, territory


(Image: Gomers Inc.)
We launched our website a year ago, and it has taken our business to the next level. Not only have we experienced a significant increase in overall sales, but we also have secured an ever-increasing number of new clients and expanded our sales territory, as our products are introduced to interested parties throughout the United States and Canada.

Our website has also provided us a more efficient way to field and respond to product inquiries and to give customers a simple way to order products at their convenience, 24 hours a day, seven days a week. A trickle-down effect of our website has been the positive feedback we receive from our customers. We now have a growing base of client testimonials that attests to the far-reaching benefits of our products.

The Internet has given the phrase "word of mouth" a new meaning to us as our products are now discussed in industry chat rooms and blogs. For us, this translates into more hits on our website, telephone inquiries, and in effect, increased sales. Bottom line? Our website has made us a winner.

Russell C. Smith, DVM
Gomers Inc. ( http://www.gomersinc.com/) Portage, Wis.

Assists and informs clients

Our website answers client questions with visuals of procedures and equipment including anatomical illustrations. The website acts as my office assistant in that it contains forms and other information readily available for downloading. I'd say it has definitely broadened our client base as well.

Dawn Sperry-Allen, PRACTICE MANAGER
Dr. Allen's Horse Dentistry ( http://www.horsedentist.com/) Patterson, Mo.